(Smiley face jazz hands emoji) I can finally share the results of a project I’ve been working on all summer for the Turkish luxury department store, Beymen.
Beymen’s Autumn / Winter 2016-17 campaign is all about fun and self expression. I was commissioned to create 265 bespoke Beymen ‘Bemojis’ in my colourful, pop art style, to be used in a number of ways across the campaign.
Bemojis include everything from animals to food, weather to smiley faces, seasonal items and hand and lip signals (my favourites). These icons have been used across Beymen’s print and poster advertising campaign (see womenswear and menswear here) and on merchandise; including clothing, accessories, stationary, mugs, plus stickers and badges to personalise your own items with.
There’s also a campaign film (see below) and a smartphone app where you can stick Bemojis all over your photos.
The concept of this campaign, which was created by Turkish advertising agency Rafineri, is perfect for combining traditional advertising with online and social media. Beymen has a big online following and I still get such a thrill seeing my work on their instagram posts.
The Bemoji campaign launched this month and will continue to run until spring next year. So keep your eyes peeled for those Bemojis… (big eyes emoji)